The Ethics of AI in Marketing: How to Use Automation Without Losing Humanity
Living in a World Powered by Algorithms AI is everywhere in marketing now. It writes headlines, schedules posts, personalizes emails, predicts behavior, and optimizes ads faster than any human ever could. As a marketer, I see the value every day. Automation saves time, reveals patterns, and helps teams work smarter. But I also feel the […]
The Discipline of the Outdoors: How Foraging and Fitness Keep Me Grounded
Life gets busy quickly. Between running a business, raising a family, volunteering, and managing day-to-day responsibilities, it’s easy to feel pulled in too many directions. Over the years, I’ve learned that staying grounded doesn’t happen by accident. It comes from habits that bring you back to yourself. For me, those habits live outdoors and in […]
From Forest Floor to Family Table: How Mushroom Hunting Preserves Tradition and Connection
Some of my favorite memories don’t come from big events or special occasions. They come from quiet walks in the woods. The sound of leaves underfoot. The smell of damp earth after a fall rain. The slow careful scanning of the forest floor for something small and extraordinary. Mushroom hunting has been part of my […]
From Blueprints to Balance: How Structure and Planning Create Harmony at Home and Work
People often ask me how I manage to juggle running a business, raising three kids, volunteering in the community, and still finding time for yoga or family travel. The truth is, it all comes down to planning. My background in industrial engineering and management science taught me that structure doesn’t limit creativity, it gives it […]
Family Adventures Abroad: How Travel Strengthens Bonds and Broadens Horizons
Travel has always been one of the greatest joys of my life. It gives me the chance to step away from the routine of work, volunteering, and day-to-day responsibilities and spend time with my family in a completely different setting. Over the years we have been fortunate to visit places like Greece, Belize, and Honduras, […]
The Hidden Value of Booster Clubs: Why Parents’ Leadership Sustains Youth Sports
When people think about youth sports they often picture kids running down the court or field, coaches shouting encouragement, and families cheering from the stands. What usually goes unnoticed is the group of parents behind the scenes making sure those games even happen in the first place. Booster clubs may not make the headlines, but […]